In the film market, Ne Zha: The Devil's Sea Rebellion (shortened as Ne Zha 2) has undoubtedly emerged as a dazzling dark horse. It has dominated the domestic box office, climbing to the top of the global animation film rankings and setting the record for the highest single-market box office revenue. Its success extends beyond China, achieving remarkable results in overseas markets. While domestic animation breaks industry ceilings, the Fengxian Electric Tricycles Exhibition is similarly rewriting its own legend. Though seemingly unrelated, both share a common path in their global expansion, unveiling a similar formula for success.

The Eastern Secret Behind "Made in China" Going Global 

The success of Ne Zha 2 in international markets is driven by a sophisticated strategy: "targeted breakthroughs plus technological advantage plus emotional resonance." The film first established a strong foothold locally, building reputation and influence before expanding abroad. It was a collaborative effort involving 138 Chinese animation companies, with over 1,900 visual effects shots and groundbreaking designs showcasing the maturity of China's animation industry and its remarkable efficiency. Moreover, the film's core message—"My fate is determined by myself"—resonated deeply with global audiences, effectively conveying Chinese culture.

Whether through the cultural export of Ne Zha 2 or the manufacturing breakthrough of electric vehicles, Chinese businesses share three key strategies for global expansion:

1. Deep Local Market Development with a Global Vision

Ne Zha 2 tells an Eastern story with universal emotions, while Chinese electric vehicle manufacturers localize production and technology to meet regional needs. Both move beyond the traditional "one-way export" model, embracing a "two-way resonance" approach to market expansion.

2. Maximizing Industrial Chain Advantages

China's animation industry leverages a well-established production system (including special effects rendering and merchandise development), while the electric vehicle sector benefits from the world's most comprehensive supply chain (spanning entire vehicles and components). These factors create strong cost and technological advantages that are difficult to replicate.

3. Shifting from "Product Export" to "Ecosystem Export"

The Ne Zha franchise's derivative products (such as figurines and blind boxes) have surpassed billions in sales, while Chinese electric vehicle companies are transitioning from simple exports to offering integrated services and ecosystems. For example, Jinpeng Group customizes long-range cargo vehicles for Southeast Asian farms. This holistic industrial approach is reshaping the global perception of "Made in China."

Fengxian Electric Tricycles Exhibition: A Strong Platform for Global Expansion

The Fengxian Electric Tricycles Exhibition has evolved into a professional platform integrating product launches, trade procurement, brand promotion, and design exchange. The 14th exhibition in 2024 attracted over 1,000 enterprises, showcasing a full range of products, including electric two-wheelers, three-wheelers, specialty vehicles, and accessories. During the event, a "Cross-Border Trade" matchmaking session was held, fostering collaboration between domestic and international enterprises to help electric vehicle manufacturers expand their global footprint.

To accelerate the industry's global expansion and elevate the exhibition's international reputation, the organizing committee has launched multiple global promotional campaigns, conducting market visits and research in key overseas regions.

Meanwhile, the EV On-Hand (International Edition) media matrix continues to enhance the exhibition's digital outreach, establishing a multi-layered overseas media strategy aimed at precisely connecting with global customers and pioneering a new era of international marketing.

Let the World Hear China's Thunder

The phenomenal success of Ne Zha 2 was made possible by the collaboration of over 4,000 Chinese animators, each contributing their talents to deliver an extraordinary cinematic experience to audiences worldwide. Their collective efforts reflect the vibrant growth of China's animation industry. Similarly, China's manufacturing sector has undergone a remarkable transformation. Once dismissed as merely a low-end OEM powerhouse, China's "intelligent manufacturing" boom has propelled its electric two-wheeler and three-wheeler industries to global prominence. These industries are not only enhancing travel convenience but also supporting carbon neutrality initiatives, showcasing China's technological strength and reshaping global perceptions of Chinese manufacturing.

Breaking old norms and establishing new rules—this is the core spirit of Ne Zha 2, and it is also the inspiration behind the Fengxian Electric Tricycles Exhibition. In the future, as Ne Zha 2 continues to soar at the box office, the exhibition will forge ahead, driving innovation and excellence from Fengxian to the world. Together, they will make China's voice heard loud and clear across the globe!