Recently, leading electric vehicle brands such as Tailg, Xiaodao, Lvyuan, and Wuxing Zuanbao have successively held their first major meetings of the year, signaling a strong start to the Year of the Dragon and drawing widespread attention. From an industry perspective, these meetings serve as important barometers of market trends and send a clear signal of aggressive expansion.
So, what areas are these brands focusing on in 2024? Where will they be concentrating their efforts this year? We've compiled a summary of these key developments. Let's dive into the real, practical highlights.
Tailg: "Unlimited Action, Determined to Win the Opening Game"
Key Focus Areas: Tailg aims to break traditional boundaries and transform itself into a true omni-channel retail enterprise, forging a unique path of online and offline integration. To ensure the achievement of its 2024 goals, Tailg has launched a comprehensive frontline support strategy. This includes clarifying objectives, executing targeted campaigns, strengthening capabilities, enhancing product marketing, and improving service experience. The company has called on all members of its Domestic Business Division to stay ambitious, united in vision and action, in order to build a stronger, more resilient enterprise and advance toward high-quality growth.
XiaoDao: "Break Ten Million, Charge into the Top Three". Five-Year Strategic Goal: Leading from the Start
Key Focus Areas: Guided by the five-year strategic goal of "Break Ten Million, Charge into the Top Three," Xiaodao Electric Vehicle is strengthening its foundation across product strength, brand recognition, channel development, and production capacity. In various regions, frontline business teams are aligning with terminal sales performance to provide multi-faceted services and comprehensive support to distributors, aiming to enhance store efficiency and ensure a strong start for post-holiday operations.
Lvyuan: Breaking the Deadlock, Building Momentum, Powering into the New
Key Focus Areas: Luyuan's 2024 strategy centers on four core pillars: channel capability, brand strength, operational effectiveness, and execution power. A particular emphasis is placed on strengthening channel capability through three key directions: fostering a "family culture to conquer the market," building high-quality channel development pathways, and integrating expansion efforts to break into underdeveloped market zones.
Wuxing Zuanbao: Climbing the Industry Rankings, One Step Higher
Key Focus Areas: Wuxing Zuanbao is targeting an upward move in the industry's brand rankings by first optimizing its organizational structure and instilling a sense of shared responsibility and clear individual objectives ("Everyone shoulders the load, everyone has a goal"). The brand is pursuing a dual-channel strategy, strengthening both traditional distribution and e-commerce platforms to enable seamless online-offline integration. In 2024, the company aims to make bold moves in product innovation by leveraging a "blockbuster mindset," combining flexible product strategy with cutting-edge technology to unlock new growth potential. Notably, inspired by the inaugural mini-marathon held prior to the annual meeting, the brand is adopting a "marathon mindset" to guide the steady and resilient development of its "BaoShan 2024" campaign.
As the new year kicks off, getting off to a strong start is more important than ever. From the "first meetings of the year" held by major brands, it's clear they've set their sights high, firing the starting gun for a year of bold innovation and determined progress. With a strong opening push, they are striving to pave the way for a successful year ahead.