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The Electric Vehicle Industry's Challenge: Forging New Quality Productive Forces Through Development and Reform
发布时间:2024-03-22
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At the National People's Congress and the Chinese People's Political Consultative Conference (the "Two Sessions'), "new quality productive forces" emerged as one of the most talked-about buzzwords. Advancing these new productive forces is seen as a critical driver for high-quality development, and the concept is quickly gaining consensus and inspiring collective action across the Party and the broader society.

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What is New Quality Productive Forces? In September 2023, President Xi Jinping introduced the concept of "new quality productive forces" during an inspection tour in Heilongjiang Province. This concept refers to a new form of advanced productivity driven by revolutionary breakthroughs in technology, innovative allocation of production factors, and deep industrial transformation and upgrading. President Xi emphasized that "we must firmly grasp high-quality development as the top priority and develop new quality productive forces based on local conditions." During this year's Two Sessions, his remarks provided clear guidance for regions across China to advance this goal.

New quality productive forces are not merely a pragmatic development concept, but also a strategic pathway toward future growth. For the electric vehicle industry, the imperative lies in how to foster and harness these forces while charting a course for high-quality development, an urgent question that demands thoughtful consideration from all industry stakeholders.

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Scientific and Technological Innovation

To develop new quality productive forces, it is essential to lead with technological innovation, driving industrial innovation through it, which will ultimately be transformed into productive forces. Leading brands in the two-wheeled electric vehicle industry have already achieved numerous "zero to one" technological breakthroughs. For instance, Lvyuan has introduced a series of groundbreaking technologies, including the industry's first digital battery system, the world's first liquid-cooled motor, and a unique ceramic brake patent, all of which demonstrate Lvyuan's focus on and strength in new quality productive forces. Similarly, Sunra Electric Vehicles has introduced a range of disruptive core technologies for its users, such as the brushless motor, MagKing dual power, and variable-frequency motor. Notably, in collaboration with Nobel laureate Sheldon Glashow, Sunra launched the power core technology "Dual Core Dual Power System 2.0," often hailed as the "AMG of the electric vehicle world," marking a qualitative leap in technological innovation within the industry.

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Smart Manufacturing

Productivity is the most dynamic and revolutionary element driving social progress. According to an analysis by the People's Daily, the strength of the technological attributes of production tools is a key distinguishing factor between new quality productive forces and traditional productive forces. Under the new quality productive forces, smart manufacturing systems enable production processes become automated and intelligent, greatly improving production efficiency. In recent years, the electric three-wheeler industry has entered a new era of smart manufacturing. Many brand manufacturers are focusing on intelligent production, significantly enhancing both production efficiency and product quality. Transformation and upgrading are crucial to stimulating new quality productive forces in traditional industries. Enterprises must firmly focus on high-end and intelligent development, continually elevating their capabilities.

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Talent Empowerment

To forge new quality productive forces, it is essential to vigorously promote the integration of the innovation chain, industrial chain, capital chain, and talent chain. Ensuring an effective talent supply is a core issue and central task in corporate human resource management, and it also forms the foundation of an enterprise's organizational capability building. From the major marketing summits of leading brands this year, it is clear that companies are beginning to emphasize the development of their own talent development chains. They strive to build interconnected modules of talent across various levels and functions, including product development, manufacturing, and operations management to achieve independent innovation and long-term, stable development.

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Digital Marketing

Beyond transforming production methods, new quality productive forces are also reshaping business models. As a powerful engine driving this transformation, the digital economy plays a vital role in advancing industrial innovation. For the electric vehicle industry, it is crucial to accelerate the deep integration of digital technologies with the real economy. By embedding digital marketing into core business operations, enterprises can empower retail terminals, reconstruct the physical retail ecosystem, break through the limitations of traditional business models, and achieve rapid and efficient growth in terminal sales through online promotions, livestreaming, and traffic support.

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