November of this year is a pivotal turning point for the electric vehicle industry. The mandatory implementation of the lithium battery "National Strong Standard" and3C certification has had a massive impact. At the same time, the revisions to the new national standards for electric vehicles are also causing a significant disruption. This month, undoubtedly, marks a critical policy period that will shape the direction of the entire industry.
Against this backdrop, various electric vehicle manufacturers and component brands are actively adapting to national policies and market changes, striving for market leadership in this new era of the industry. Let's take a look at the latest developments from major brands. Which one do you think is most promising? Feel free to vote!
Due to the implementation of the new mandatory national standards for electric bicycles starting from November 1, Aima has recalled and cleared old models that do not meet the new standards. Notices have been posted in stores reading "Vehicles have been recalled by the company, prohibited from sale, and will be returned to the company," ensuring that only models meeting the "New National Standard" are available for sale. This measure not only enhances product quality standards but also provides consumers with safer and more compliant electric bicycles.
Similar to other brands, Aima has launched a trade-in program, encouraging consumers to exchange their old vehicles that do not meet the new national standards for new models that comply with the updated regulations. This initiative aims to promote the adoption of safer, more efficient electric vehicles, while supporting customers in upgrading to the latest technology.
This Double 11, Aima's "Exciting Double 11, Choose Aima" event is in full swing at Aima stores across the country! Throughout the event, Aima offered promotions on its latest popular models at discounted prices, as well as attractive trade-in offers and a series of other promotional activities. The official Aima livestream also distributed exciting benefits, taking advantage of the peak trade-in and Double 11 sales period.
As Yadea continues to expand its global presence, it has increasingly become a shining representation of Chinese innovation on the international stage. Leading the industry with the distinction of "World's No.1 in Sales for Seven Consecutive Years," Yadea is spearheading the global export of China's high-end intelligent manufacturing solutions through cutting-edge technology and premium products.
From November 5th to 10th, Yadea was once again invited to participate in the 2024 EICMA International Motorcycle Exhibition for the seventh time. Representing Chinese innovation, Yadea became a global highlight once more. With its full lineup of products on display, Yadea showcased the strength of Chinese ingenuity, drawing significant attention from domestic and international media, global consumers, and industry professionals. Its industry leadership and international influence have gained widespread recognition around the world.
Yadea has launched a brand-new range of electric vehicles specifically designed for the European market. Models such as the Fierider, Voltguard, and GFX have all successfully passed rigorous EU certifications and are now officially available across Europe, receiving an enthusiastic response from European consumers. The Yadea Keeness is also scheduled for release in the spring of 2025.
As a globally leading two-wheeled electric vehicle brand, TAILG made a powerful appearance at the EICMA trade show with 13 featured products. On November 6 (local time in Milan), TAILG globally debuted its flagship model of the year, the S96MAX. Alongside the launch, the brand introduced its latest long-range technologies: the StarRing High-Torque Motor and Nebula Fast-Charging System, marking a significant innovation in performance and endurance for electric two-wheelers worldwide.
On November 15, Mr. Yao Li, President of TAILG Group, was invited to attend the COP29 High-Level Forum on South-South Cooperation on Climate Change, where he represented the industry to share China's experience in promoting electric mobility under the United Nations framework and to explore the broader prospects of the global carbon market.
At the forum, President Yao emphasized that green and clean new energy transportation has become a global consensus. He stated that the electrification of two-wheeled vehicles plays a vital role in accelerating the transition to green mobility, and that Chinese enterprises have both the responsibility and the capability to promote innovative product concepts and mobility solutions worldwide.
On November 5, a special inspection team from the national task force for the comprehensive rectification of safety hazards in electric bicycles visited LVYUAN's South China base to conduct an in-depth on-site investigation and inspection.
LVYUAN will take this inspection as an opportunity to further strengthen its role as an industry benchmark in the comprehensive management of safety risks. The company actively promotes industry self-discipline, enhances standardization awareness among manufacturers, and continues to uphold the bottom line of product quality and safety, contributing to the development of a safe, green, and harmonious electric bicycle ecosystem.
On November 4, LVYUAN's "Journey of Riding Across Mountains and Seas" , the Digital Battery Flagship 2000km Endurance Challenge, came to a successful end. Starting from Jinzhou, the challenge team crossed five provinces: Liaoning, Hebei, Shandong, Jiangsu, and Zhejiang, traveling a total distance of 2,400 kilometers before arriving at LVYUAN's Jinhua factory on November 4.
Recently, SUNRA launched a high-profile advertising campaign for its "Trade-In Program" across major metro stations in Wuxi, achieving widespread visibility. The ads effectively convey the key message of "Responding to National Policy, National Trade-In Day," clearly listing the subsidy amounts for various price segments. Additionally, SUNRA's latest flagship model, the "Dream 5," was prominently featured, drawing significant attention from commuters and the general public.
While the launch of Shenzhou-19 has concluded, public enthusiasm for XiaoDao, recognized as the "Official Partner of China's Space Program" , has only continued to rise. By aligning its brand with key space events such as the launch of Shenzhou-19 and the successful return of Shenzhou-18, XiaoDao has elevated its brand value. As the only enterprise in the industry holding this partnership status, XiaoDao initiated public engagement campaigns such as the "Aerospace Power, Tribute to Shenzhou" cycling tour and a dream-fulfilling aerospace journey for its loyal fans.
The high conversion rates driven by strong brand visibility and market reputation reflect the lasting impact and resonance of XiaoDao's identity as a long-standing partner in China's space endeavor.
Innovation never stops at Ninebot! Since the groundbreaking debut of its self-balancing electric motorbike in 2019, the brand has never looked back. Now in 2024, Ninebot has pulled off an electrifying upgrade, mastering ramp-jumping with its latest tech marvel! It's not just a ride, but also a leap into the future. This bold breakthrough once again proves Ninebot's fearless spirit in redefining smart mobility.
Since November, Segway-Ninebot electric vehicle stores have been offering battery health assessments for consumers, in preparation for the upcoming trade-in subsidy program. Although the new models have not yet arrived in stores, staff have already started testing the batteries of customers' old vehicles and uploading the results to the system.
In response to the policy transition, Segway-Ninebot, like other brands, is adjusting its inventory and product configurations to comply with the new national standards and meet market demands.
Since the launch of Chilwee's Super Energy + Graphene Patent Technology Battery, it has gained tremendous attention in the market due to its outstanding performance and innate potential for becoming a bestseller. The battery's order volume has steadily increased, with demand surpassing supply. It has quickly become the preferred choice for top vehicle distributors and 450,000 repair shops for 2024. The surge in orders for the Super Energy + Graphene Patent Technology Battery has transformed the factory into a bustling hub, showcasing the thriving success of this breakthrough innovation!
As a global leader in small power lithium batteries, PHYLION, with 21 years of profound expertise and accumulation in electric two-wheeler technology, products, and solutions, has fully ramped up its efforts in both domestic and international electric motorcycle markets. At this year's Milan Exhibition, in collaboration with its subsidiary Xingjiu Ke, it showcased its high-security, high-performance new products, offering a complete lithium battery solution for light electric vehicles (LEV), covering everything from cells to PACKs.
▲ Summary
In the ever-changing landscape of November, major brands in the electric vehicle industry have bravely navigated through the waves of policy shifts. Whether it's innovation and expansion by vehicle brands or upgrades and optimizations by supporting brands, all these efforts have facilitated the industry's compliant development under policy guidance, while also pushing the entire EV market toward a safer, more environmentally friendly, and smarter future.
It can be said that the transformation storm in November was both a challenge and an opportunity. It will mark a significant milestone in the history of the EV industry, leading the sector toward an even more prosperous future.